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Digital Strategy Foundations
Introduction
Class overview (8:00)
Strategy: The what and why (9:05)
Strategy framework (4:51)
Organizational Understanding
Organizational understanding introduction (9:06)
Literary review (16:29)
Stakeholder interviews (18:21)
Workshops (36:28)
Market Analysis
Market analysis introduction (4:20)
Audits (24:18)
Industry analysis (20:35)
Audience Insights
Audience insights overview (12:37)
Methodologies (12:46)
Research planning (25:21)
Qualitative methods (22:42)
Survey (15:06)
Stealth research options (8:51)
Analysis (10:02)
Strategy Artifacts
Personas (22:44)
Journeys (12:54)
Strategy creation
Findings and insights (15:06)
Presentations (15:24)
Analytics
Stewardship
Stewarding your strategy (9:53)
Managing a strategy project (11:05)
Stealth research options
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