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Digital Strategy Masterclass for Women
Mindset
Mindset Matters
Mindset exercises (5:31)
The rise of the strategic woman (16:47)
Building your community (12:50)
Mastery: Overview
What is digital strategy? (19:52)
Strategy framework (7:48)
Organizational understanding
Organizational understanding overview (10:52)
Literary reviews (16:35)
Stakeholder interviews (18:37)
Workshops (35:53)
Market analysis
Market analysis introduction (4:22)
Competitive + Comparative Audits (24:19)
Industry analysis (20:30)
Audience insights
Audience insights overview (12:21)
Methodologies (12:51)
Research planning (25:11)
Qualitative methods (22:39)
Surveys (15:00)
Stealth research options (8:53)
Analysis (10:13)
Analytics
Analytics (15:03)
Strategy design: Personas + Journeys
Personas (22:17)
Journeys (12:52)
Strategy Design: Experience Principals
Experience strategy principles (11:25)
Strategy Design: Brand + Messaging
Brand frameworks (15:00)
Messaging frameworks (12:16)
Strategy Design: Content + Channel Strategy
Content strategy (32:28)
Channel strategy (13:13)
Presentations + stewardship
Developing a strategic presentation (15:19)
Managing a strategy project (10:58)
Stewarding a strategy (9:13)
Mission
Creating your job description (9:29)
Interview questions for strategists (8:53)
Identifying a supportive workplace (10:47)
Sponsors, mentors + allies (10:57)
Building your community
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